The three S’s – simplicity, sociability, and safety – are a good basis for almost any dating website. So just why does it look like plenty internet sites tend to be mysteriously missing out on them from their company strategies?
Enter LikeBright, a brand new dating site founded in Seattle whose goal is to purge deception through the internet dating scene. Its a tall order, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman tend to be determined in order to satisfy it. The trio came across while their studies at Harvard, and decided to found LikeBright this year within the TechStars, a company that calls alone the “number 1 business accelerator in the field,” plan in Seattle.
Their own goal, as explained to Aislyn Green of TechFlash.com, actually complex: “LikeBright is a TechStars Seattle startup attempting to make internet dating straightforward, social and not harmful to ladies.” Females almost everywhere – and plenty of males – complain concerning not enough confidence and widespread sleeping that affects online dating services. For many, it’s become this type of a challenge they’ve abadndoned internet dating altogether and only going back to the original ways of internet dating which they’d as soon as refused, like fulfilling through pals or at social events. LikeBright will combat this issue by “developing a dating layer-on Facebook to help ladies satisfy people through the folks they believe.”
The determination for LikeBright originated personal expertise. Sonya was actually pushed by an aspire to assist this lady female friends navigate the sometimes-dangerous world of internet dating, and planned to spot emphasis on the issues, typically disregarded, that ladies worry about when considering looking for really love online. Ron, a frequent traveler, ended up being determined to produce a website that met their nomadic needs, and Nick learned regarding the property value meeting a romantic date through someone you trust when a lady buddy launched him to their girl.
Before constructing the site, the trio performed 50 live interviews with ladies who desired to share their unique experiences with internet dating. The responses they received ranged from humorous into the horrifying, like “every little thing felt good. After which he requested me personally if I smoked meth” and “he had been 11 and I also was required to drive him residence. He had walked all the way across town.” Determined that the globe lacked a dating website that places ladies initially, LikeBright was created.
LikeBright is committed to generating a breeding ground built on the 3 S’s. Signing up for the site is easy: it requires 30 seconds to join up via Facebook Connect. The website promotes sociability by providing customers a social framework when it comes down to singles they see and letting them communicate with pals – attached or perhaps not – on the site. And it is safe: females may use LikeBright anonymously, and each and every guy on the internet site is actually vouched for.
